
Homecoming Mzansi - Social Amplification
National launch campaign for the Homecoming Mzansi telenovela featuring live social amplification, trend stewardship, and sentiment uplift across X (Twitter) and Facebook.
Comprehensive portfolio of strategic campaigns, creative executions, and measurable results. From global brands to purpose-driven organizations, explore how we've helped clients achieve their communication goals through authentic storytelling and data-driven strategies.
Year One by the Numbers
We built an elastic team that mirrors every province we serve. The collective spans social strategists, experiential producers, community organisers, and on-the-ground fixers.
Provinces touched
Creator Collective
A national team of creators keeps every story rooted in lived experience.
0+
Active creators across nine provinces
Expert Freelancers
Senior strategists and producers are on standby for any PR moment.
0+
Producers, strategists, and fixers on call
Campaign Reach
Narrative-rich activations drove millions of impressions in Year One.
0.0M
Organic & boosted impressions this year
Positive Sentiment
Community-first storytelling produced measurable goodwill.
0%
Lift across priority platforms
Who we serve
Story-first launches, thought leadership, and editorial positioning.
Authority-building content, talent decks, and media training.
Coalition messaging, policy briefs, and donation journeys.
Narrative development plus crisis coaching for high-visibility talent.
Timeline
Kgotso and Jabulani meet, discover shared vision
AlignSA officially established
Major brand partnership begins
Growing to 50+ freelancers
Reaching 300+ creators nationwide
Celebrating in Cape Town, planning scale
Kgotso and Jabulani meet, discover shared vision
AlignSA officially established
Major brand partnership begins
Growing to 50+ freelancers
Reaching 300+ creators nationwide
Celebrating in Cape Town, planning scale
Portfolio

National launch campaign for the Homecoming Mzansi telenovela featuring live social amplification, trend stewardship, and sentiment uplift across X (Twitter) and Facebook.

Global campaign with local creator partnerships and culture-forward storytelling supporting Netflix's African content rollout.

Twitter influencer campaign mobilising 80+ creators to deliver comedic, meme-driven content reinforcing Cell C's reliability message.

Decoder-only Upsize offer unlocking Premium channels for Compact/Compact Plus subscribers and upgrading Family/Access households to Compact until 31 December 2025.
Client partners




Visual Gallery
Gallery
Deep dives
For Startups & Growing Brands
Scalable solutions that grow with your business, starting from affordable entry points
Expert direction without the agency price tag. Perfect for lean teams.
Fast execution to keep pace with your growth. Launch campaigns in weeks, not months.
Book a consultation with our team and start your journey to greater visibility and impact
Book a ConsultationWe use cookies to improve your experience.
We keep things simple: essential cookies keep the site running, and optional ones help us learn what content resonates. You can opt into analytics now or stick to essentials only.