Who We Are
AlignSA officially launched in October 2024, born from a friendship and shared vision between Kgotso Hope Lekau and Jabulani Macdonald. After meeting in 2023, the two media and storytelling professionals quickly realized they were aligned on something bigger: building an agency rooted in purpose, culture, and creative alignment.
Vision
Bridging Visibility and Authenticity
AlignSA exists to bridge the gap between visibility and authenticity. We envision a continent where African-led brands are not just known—but respected.
Where founders, creatives, and institutions align their voice with their values, and where strategy is about resonance as much as reach.
Our vision is to be the go-to house for bold ideas, transformative narratives, and strategic clarity—shaping brands that don't just trend, but transform culture.
Mission
Impact Through Authentic Storytelling
We help individuals, brands, and organizations enhance visibility, tell their stories authentically, and navigate complex media to unlock impact, reputation, and revenue.
Every brief is grounded in clarity, measurable outcomes, and a narrative spine that feels unmistakably yours.
Founding story
How AlignSA Began
Kgotso and Jabulani Meet
Two media professionals discover shared values and vision
AlignSA Launches
Officially establishing the agency with purpose at the core
Building the Movement
Growing to 50+ freelancers and 300+ creators nationwide
Celebrating & Scaling
Reflecting in Cape Town and planning the next chapter with bigger impact commitments
What started as a conversation between friends became a mission to transform how African stories are told. Kgotso and Jabulani didn't just want to build another agency—they wanted to create a movement rooted in authenticity, culture, and measurable impact.
From their first meeting in 2023 to the official October 2024 launch, every step has been intentional. Today, AlignSA represents voices from all nine provinces, proving that alignment isn't just about business—it's about building community.
"We started as friends who wanted to make a difference, and now we're building a creative movement that represents what alignment truly means."
— Jabulani Macdonald, Co-Founder
Meet the Visionaries
Alignment starts with the founders
Two storytellers who blend strategic clarity with editorial craft.
Co-Founder & Strategic Lead
Kgotso Hope Lekau
"Leadership is obedience to purpose. Every story is a chance to honor the calling and reflect grace, truth, and impact."
Connect on LinkedInKgotso Hope Lekau
Co-Founder & Strategic Lead
Storytelling Strategist and faith-led leader; multi-award-winning social entrepreneur championing visibility, wellness, and impact through purpose-driven PR, branding, and media.
Expertise
Jabulani Macdonald
Co-Founder & Creative Director
Jabulani adds creative direction and digital media expertise, specializing in crafting engaging content and building brand presence across digital platforms. As AlignSA's co-founder alongside Kgotso, Jabulani brings his deep cultural insight and digital influence to shape an agency that represents authentic African narratives across all platforms.
Expertise
Celebrating One Year
October 2024 - October 2025
High-profile partnerships
Campaigns with Netflix, Cell C, and leading broadcasters with measurable lift across sentiment and reach.
Nationwide creator network
A vetted roster of storytellers representing all nine provinces and multiple languages.
Performance that compounds
8.6M+ impressions, 82% sentiment lift, and micro-moments that convert into policy briefings and bookings.
Industry trust
From TikTok award nods to repeat press coverage, AlignSA is now referenced as an emerging authority.
Founder Sessions
Work directly with our founders
Book Kgotso for strategic leadership and culture-shifting keynotes, or tap Jabulani for creative direction, experiential design, and creator residencies.
What they bring
Capability stack across strategy and craft
Strategic stewardship
Scenario planning, stakeholder sequencing, and executive counsel for founders navigating visibility.
Creative systems
Editorial frameworks, creator pods, and immersive set design that keep campaigns on brand.
Cultural intelligence
Insights gathered from township tours to national broadcasts, ensuring every message lands with context.
Stage & studio ready
Speaker coaching, interview prep, and live moderation so founders feel confident in every room.