Campaign
Last Resort (2025)
Case Study
Cell C
Last Resort - Twitter Influencer Activation
Twitter influencer campaign mobilising 80+ creators to deliver comedic, meme-driven content reinforcing Cell C's reliability message.
8.6M+ campaign impressions
Objective
Bring Cell C's bold Last Resort concept to X (Twitter) using humour and local moments to position Cell C as the connectivity solution.
Our Role
Activated a Twitter army of 80 influencers, producing authentic, meme-worthy content under #CellCLastResort with full campaign management.
Key Activities
- Mobilised 80 influencers to sustain hashtag visibility throughout the campaign.
- Managed live posting cadence, content approvals, and real-time engagement tracking.
Results
- ✓8.6M+ impressions generated.
- ✓Unified conversation under a single campaign hashtag with measurable uplift in brand affinity.
Campaign Hashtags
#CellCLastResort