Where does AlignSA operate?

AlignSA operates from Sandton/Johannesburg and Cape Town, serving brands across South Africa.

What services does AlignSA offer?

We provide PR, marketing strategy, brand storytelling, media relations, and campaign execution with measurable outcomes.

How fast can a campaign start?

Discovery and planning typically take 1–2 weeks; we can launch first-wave outreach within 3–4 weeks once messaging, assets, and targeting are aligned.

AlignSA was founded by Kgotso Hope Lekau and Jabulani Macdonald, combining strategic storytelling and creative direction.

Do you work with teams outside Sandton and Johannesburg?

Yes. We are based in Sandton and Johannesburg and serve clients across Gauteng and the rest of South Africa, with virtual and on-the-ground support.

What outcomes do you measure?

We measure coverage quality, message pull-through, branded search lift, traffic and leads to your owned properties, and campaign conversions where applicable.

Do you handle content and thought leadership?

Yes. We create press materials, op-eds, social content kits, and talk tracks for founders and executives, aligned to your campaigns and audiences.

How quickly do you respond to enquiries?

We reply within 24 hours on business days with next steps and a proposed slot for a working session.

Do you offer virtual consultations?

Yes. We meet virtually with teams across South Africa and internationally, and can arrange on-the-ground sessions in Gauteng when needed.

Celebrating 1 Year of Impact · Oct 2024 – Oct 2025

AlignSA

Learn More Let's Chat

Purpose-driven PR and marketing consultancy bridging the gap between visibility and authenticity. Brands that don't just trend, but transform culture.

Strategic Storytelling

We architect story systems that keep founders, spokespeople, and campaigns on-message across every channel. From audience insight sprints to narrative guardrails and press-ready copy, we design communication that earns attention and protects credibility at scale.

Campaign Excellence

We move seamlessly from concept to execution, orchestrating media, creators, and production partners to deliver measurable reach. Every launch comes with clear KPIs, disciplined QA, and reporting loops so momentum stays high and results stay transparent.

Our Story

Creative Movement

One year of aligning people, stories, and purpose

Founded in October 2024 by Kgotso Hope Lekau and Jabulani Macdonald, AlignSA began as a friendship united by a bold vision: to build an agency rooted in purpose, culture, and creative alignment.

In just one year, we've grown from an idea to a creative collective connecting 50+ freelancers and 300+ creators across all nine provinces of South Africa.

Read Our Full Story

Client partners

Trusted By Leading Brands

Long-term partners across entertainment, telecoms, and broadcast trust AlignSA to deliver measurable, story-led results.

Our Foundation

Driven by Our Values

We live deeply rooted in our values: empathy, credibility, authenticity, integrity, resilience and creativity.

Empathy

We begin with lived experiences.

Every campaign starts with listening sessions that surface the emotions, pressures, and hopes of the communities we serve.